Business, Asian Language and Culture - International Business in Asia

The BSc IBA teaches you to manage the fundamentally different challenges businesses face in Asian markets or when working with Asian companies. This unique program combines business expertise with Asian political, economic, and cultural understanding and Chinese language skills. The program also includes a significant language component where you will learn both written and spoken Mandarin Chinese. Understanding Chinese is an important key to gaining a deeper understanding of Asian culture. At the same time, your language skills will allow you to access information and form personal relationships that are important for doing business in Asia and that non-Chinese speakers cannot. Of course, Chinese is just one of many Asian languages but is increasingly becoming the principal Asian business language along with English.