Public Relations and Advertising Management

Shape the way brands communicate and navigate the ever-evolving world of public relations and advertising with Riseba University of Applied Sciences’ BSc in Public Relations and Advertising Management. This four-year, full-time program equips you with the skills and knowledge to become a well-rounded communications professional.

Develop a Strategic Mindset: Learn to develop and implement effective communication strategies for organizations across various sectors. Understand how public relations and advertising can influence brand reputation, consumer behaviour, and public opinion.

Master Communication Skills: Refine your written, verbal, and visual communication skills to effectively craft compelling messages across different media channels. Learn to tailor communication strategies to target audiences and achieve specific objectives.

Explore Both Sides of the Coin: The program offers a unique blend of public relations and advertising courses. Gain a comprehensive understanding of media relations, crisis communication, social media marketing, creative copywriting, and campaign development.

Content Creation Expertise: Develop skills in content creation for various media platforms, including press releases, social media content, advertising copy, and marketing materials. Learn to leverage design principles to create visually appealing and impactful communication pieces.

Project-Based Learning: Solidify your theoretical knowledge through engaging real-world projects. Work on client briefs, participate in case studies, and develop innovative communication campaigns for organizations of various sizes and industries.

Develop Valuable Skills: Hone your creativity, critical thinking, problem-solving, research, communication, and collaboration skills.

Graduates emerge as versatile communication professionals prepared for diverse careers in various fields, including:

• Public relations specialist
• Advertising account executive
• Social media manager
• Content marketing specialist
• Copywriter
• Event planner (with a focus on PR and marketing)
• Marketing communications officer
• Public affairs specialist
• Working within a communications or advertising agency
• Corporate communications departments within companies
• Starting your own communications consultancy firm