Tourism and Hospitality Management

Graduates of the tourism and hospitality management bachelor programme obtain a relevant education, which qualifies them for a wide range of employment opportunities.Tourism FocusIn combination with transport, tourism is the biggest industry worldwide. Switzerland is a country in which international tourism, both inbound and an outbound, has been a key industry since the 19th century. This long-standing tradition, together with the experience and expertise that go with it, has made the country a favourite destination for international students seeking high-quality education in tourism and transport.What is true for the country as a whole is a way of life in Lucerne. Located in the heart of the Swiss Alps, this city is a hub of international tourism and transport and is considered a role model for many other destinations. Whoever decides to study international tourism at the Lucerne University of Applied Sciences and Arts will be able to put their newly acquired knowledge and skills to the test right on their doorstep – an experience that you will not want to miss, not for your future job in tourism, not for your professional plans in any other service industry anywhere in the world.Programme QualificationsGraduates of our tourism bachelor programme obtain a relevant education, which qualifies them for a wide range of employment opportunities. While popular graduate career paths typically include working in a leading position in the management of destinations or of tourist associations, this is only part of the story: the fact that our graduates‘ expertise in tourism is solidly anchored in the principles of business administration equips them with the prerequisites for exciting employment opportunities in many areas outside tourism.Programme Characteristics The tourism programme is taught by experienced lecturers with significant past and current industry involvement (for example, three of our lectureres were former tourism business and destination directors )The Institute of Tourism is a place of active research and continuously and consistently enriches our courses in a variety of ways: not only are new research findings incorporated into our general teaching, but students are also presented with the latest challenges and opportunities that the tourism industry may face. Tourism is a classical service sector, so people working there require excellent communication skills.  Our programme serves that need with a significant focus on successful communication as well as on contemporary marketing techniques and know-how.