Marketing




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Profile
A Master or Arts (MA) in Marketing provides an opportunity for the student to study the dynamics of human behavior that affect buying decisions. Included in this analysis is an examination of effective marketing practices and procedures and the analytical techniques required to formulate effective marketing decisions. Students learn the facts, concepts, principles, analytic techniques and theories around such marketing activities as pricing, promotion and channel management; and use their understanding to analyze complex marketing decisions. They research markets to develop successful marketing plans and explore strategies to market products and services in the age of electronic commerce.
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Admissions Requirements
Applicants need a bachelor’s degree in relevant field. Application deadline for non EU students is April 1 and September 1.