Marketing Management

The master degree programme International Business with a special focus on Marketing Management builts up on the economic knowledge you’ve acquired in your prior academic studies. You will broaden this knowledge and develop an expertise in the field of marketing management. You will learn the basic approaches in international marketing and get to know different marketing fields. You will learn how to use marketing instruments in a successful and efficient way. By means of existing branding models and concepts, you will be taught how a brand is designed and how this brand is made successful. During your courses and seminars, you will discuss international market innovations. In order to be able to reach and to keep a competitive advantage companies have to recognize and detect trends. You will develop competences in innovation planning, implementation and control and at the same time keep in mind relevant legal aspects.