Digital Marketing

The worldwide phenomena of the digitalisation of our society changes the way of interaction and therefore also the requirements for corporate communication and marketing strategies. In order to be able to keep a competitive position in the long run, companies need to develop and implement digital marketing strategies.The English Master programme Digital Marketing combines a well-grounded management education with the newest findings for the optimization of digital communication and marketing strategies for companies. The seminars focus on the following topics:Development of Digital Marketing StrategiesConstruction of a Digital Ecosystem for all communication channels: Corporate Communication in physical surroundings/ localised, online, mobile and through digital social mediaDevelopment of Transmedia Marketing CampaignsDigital Marketing Techniques and Instruments: Website Optimisation, Search Engine Marketing (Search Engine Optimisation, Search Engine Advertising), Social Media Marketing, Digital Content (Creation) Management, Content Marketing/ Digital Storytelling, Conversion Optimisation, Marketing Analytics, Social Media MonitoringMedia Planning andCorporate Communication and Customer Relationship Management with Digital Social Media.