Management

This six or sevens semester program, offered in English at select campuses, equips you with a comprehensive understanding of business administration, strong digitalization skills, and the ability to specialize in a chosen field.

Thrive in a Digital World: Master the latest digital tools and trends in business, preparing you to navigate the complexities of the contemporary business landscape. Learn to leverage data analytics, digital marketing strategies, and e-commerce solutions to gain a competitive edge.

Solid Business Foundation: Gain a strong grounding in core business principles, including accounting, finance, marketing, human resources, and operations management. Develop critical business acumen and decision-making skills essential for success in any management role.

Specialization for a Focused Career: Choose from a range of exciting specializations to tailor your degree to your specific career aspirations. Specializations may include (availability may vary by campus):

• Digital Business Management
• Marketing Management
• International Management
• Human Resource Management
• Event Management

Project-Based Learning: Refine your theoretical knowledge through practical application in engaging projects. Work on real-world case studies, develop business plans, and participate in simulated business scenarios to hone your problem-solving and decision-making skills.

International Exposure: (Optional) Gain valuable international experience and broaden your horizons by spending a semester abroad at one of Macromedia’s partner universities worldwide.

Industry Connections: Benefit from Macromedia’s strong network of industry partners. Gain insights from guest lectures by business professionals and explore potential internship opportunities with leading companies.

Develop Valuable Skills: Refine your critical thinking, communication, teamwork, and leadership skills. Learn to analyze data effectively, present business ideas persuasively, and navigate complex business situations with confidence.

Graduates emerge with the knowledge, skills, and adaptability to pursue diverse career paths, including:

• Management consultant
• Marketing manager
• Project manager
• Business analyst
• Human resources specialist
• Entrepreneur