Business Economics with Marketing

Business Economics focuses on economic concepts, theories, and principles. You’ll develop a strong understanding of the role of marketing in today’s multi-channel environment and how marketing fits into a wider organisational context.

In order to become an effective marketer, and be able to allocate resources and tap into growth opportunities, you need to understand all economic factors relating to target markets, particularly around emerging markets.

There is an option for Business Economics with Marketing with French or Spanish, either on beginner level or intermediate.