Economics with Marketing

Unveil the power of markets and craft winning marketing strategies with Goldsmiths, University of London’s BSc in Economics with Marketing. This three-year, full-time program equips you with a potent combination of economic theory and marketing practice, preparing you to excel in today’s dynamic business landscape.

Develop a Dual Expertise: Gain a solid foundation in economic principles such as market behaviour, consumer decision-making, and econometrics. Couple this with in-depth knowledge of marketing theory, consumer psychology, branding, and marketing analytics.

Economics for Marketers: Learn how economic forces influence marketing decisions. Analyze market trends, understand consumer behaviour through an economic lens, and leverage economic data to develop data-driven marketing strategies.

Marketing with Quantitative Skills: Distinguish yourself from the crowd with your ability to combine marketing creativity with quantitative analysis skills. Learn to measure marketing effectiveness, optimize campaigns, and translate data insights into actionable marketing strategies.

Diverse Marketing Focus: Explore various marketing specializations, including digital marketing, brand management, marketing research, and international marketing. Tailor your studies to your specific interests and career aspirations.

Real-World Learning: Gain valuable practical experience through industry projects, guest lectures from marketing professionals, and potential internship opportunities. Apply your theoretical knowledge to real-world marketing challenges.

Graduates emerge as versatile marketing professionals prepared for diverse careers in various fields, including:

• Marketing analyst
• Market research analyst
• Brand manager
• Digital marketing specialist
• Social media marketing specialist
• Marketing consultant
• Business development
• Marketing positions within various industries (e.g., advertising, retail, consumer goods)

Benefits of this Program:

• Unique Skillset: Stand out with a unique combination of economic and marketing expertise.
• Strong Analytical Skills: Make data-driven marketing decisions and optimize campaigns for maximum impact.
• Flexible Career Options: Pursue a diverse range of marketing careers in various industries.
• Goldsmiths Reputation: Benefit from the academic prestige and industry connections of Goldsmiths, University of London.