The town of Brig, with its historic old quarter and the Stockalper Palace, lies in the sunny Upper Valais at the foot of the Simplon Pass. Situated at an important junction, Brig is an ideal starting point for excursions. It is close to hiking and skiing regions on the Lötschberg, Simplon, and Aletsch. It also has its own thermal baths, making it an attractive holiday resort.
The lovely old town, with its stately houses, cozy inns, and hotels, will tempt you to linger awhile. The lively Bahnhofstrasse is great for shopping, and the Stockalper Palace in Brig is one of the most important baroque palaces in Switzerland. The history of Brig is closely linked with the Simplon Pass, one of the most beautiful alpine passes, which starts immediately beyond the city gates. In the 19th century, Napoleon built a road through the Simplon Pass in the 19th century to move his armies, thus creating the first man-made road in the Alps.
Brig is a perfect starting point for an excursion to Zermatt or Saas-Fee, for example. It also lies along the route of the famous Glacier Express, which links Zermatt and St. Moritz. Going south, Brig is the most northerly border station for the Simplon railway tunnel to Italy. To the east, you pass through Goms, and the Furka Pass leads to central Switzerland; the Grimsel Pass into the Bernese Oberland; and the Nufenen Pass into the Ticino.