Business Analytics

The aim of the master’s program is to familiarize the students with the necessary methods and instruments of predictive and prescriptive analytics for business analysis and decision support. The students choose a more in-depth area of business administration, for which they then carry out data analyzes and design, implement and prototype decision support systems.The students are able to independently solve and interpret business decision problems using extensive data sets and to derive recommendations for action. The business analytics field requires a high degree of analytical thinking from the students.As part of the Master’s degree in Business Analytics, the students deepen both the theoretical and practical concepts of statistics, operations research, data science and the design of information systems, taking into account business, ethical and legal aspects when dealing with large amounts of data.