Business Engineering: Data Analytics

The Master of Science in Business Engineering is a programme in business administration that focuses on (data-driven) management science, business processes and technology. These three disciplines are educated throughout the two-year master programme in different manners through theoretical lectures, practical case studies and business games as well as guest speakers and company projects. The master’s programme teaches these disciplines both in a theoretical and a practice-oriented way.The specific content of the study that links business analytics and business processes with technology helps to translate processes into business models and organisational structures into information systems. Business transactions within a single company and between companies in a supply chain, that include processes and the logistical flow of products, services and/or information, are studied thoroughly by data analysis techniques, conceptual or mathematical modelling techniques and techniques of decision making. These tools support the efficient organisation of resources in companies towards its common goals and objectives.Where the Bachelor of Science in Business Engineering mainly lays the (quantitative) foundation, the master programme studies different aspects of these subdisciplines in a more applied manner. The specific content of the study that links business analytics and business processes with technology helps to translate processes into business models and organisational structures into information systems. Business operations within a single company and between companies in a supply chain, that encompass processes and the logistical flow of products, services and/or information, are studied thoroughly by data analysis techniques, conceptual or mathematical modelling techniques and techniques of decision making. These tools support the efficient organisation of resources in companies towards its common goals and objectives.The discipline Data Analytics mainly emphasises ‘Business Intelligence’ and refers to the analysis of business data to uncover hidden patterns, unknown correlations and other useful information that can be used to make better business decisions. McKinsey and Gartner claim that there is an enormous shortage of graduates in this field. Due to the more quantitative schooling of business engineers, emphasis is placed on price-fixing, analytical customer management systems (analytical Customer Relationship Management = aCRM), predictive and prescriptive analytics as well as more recent evolutions in Big Data, social media and web analysis.