Communication Science: Corporate Communication

The Corporate Communication track within the Master’s Programme in Communication Science gives a broad understanding of the communication of commercial and non-profit organisations with their environment and society.An important question within Corporate Communication is: How are communication strategies being developed, approved, implemented and what are the effects of those strategies on publics? On the one hand, the track focusses on external communication, teaching you how to build and maintain a corporate image, reputation and identity. A vital aspect to note in addition is the public responsibility of organisations, especially in relation to public opinion and the public debate in the traditional and social media. The relationship with the press, public, media and stakeholders is discussed elaborately and crisis communication is touched upon in compliance with these relationships.On the other hand, the track focuses on communication within corporations, such as organisational culture, communication and the new way of working, social media and employees and how this all is implemented during change processes.You will be educated to be an academic who is fully equipped to research the topics within Corporate Communication and is able to think critically about them. You will also be equipped to work at communication and public relations departments of large organisations and as a communication consultant in an agency.Communication and media are rapidly changing fields. Therefore our track stays up to date with the latest research and developments.