Creative Advertising

The Academic Master in English provides students with the chance to develop core skills in copywriting, storytelling and art direction, enabling them to engage in campaigns across various types of media. The first part of the programme focuses on the basics of creative advertising, through theory and practice. Later students attend to intensive workshops with leading companies and professionals in the field and to prestigious international competitions.The Academic Master is an intensive course of study aimed at the advanced professionalisation of students, leading them to define their skills and enter in dialogue with the jobs market, through theoretical courses, workshops, field trips and an internship period.Explores the main aspects of advertising and the basis for a creative, strategic and unconventional approach. Through advanced courses in advertising, sociology of cultural processes, project design, art direction, audiovisual documentation techniques, digital technologies and applications, integrated new media, the programme develops an in-depth knowledge of the relationship between image and text, of the audiovisual production, of the creativity applied to the plurality of contemporary languages and media.