Digital Media Business

The Digital Media Business specialisation is offered within the Media and Communication Management programme at Macromedia University and is designed to train media business managers to succeed at the intersection of digital media and business management. The competencies acquired in this particular specialisation are broadly diversified. You will gain a deep understanding of the global changes in the industries as well as in our daily lives driven by the rise of digital technologies. You are prepared to conceive, develop and market innovative offers for companies employing your cross-disciplinary versatility and strong methodological knowledge. You will acquire comprehensive strategic, design, technical and business skills to develop digital media products at a high project-managerial level. You will critically analyse different types of Web 2.0 services, especially social media, apps and other mobile services while also learning to develop new business models in this context. Furthermore, you are challenged as “entrepreneurs” and prepared to sharpen your own start-up ideas, not only strategically but also regarding practical start-up requirements. With a thorough understanding of the workings of digital media and practical experiences through projects, you are prepared to run successful digital campaigns, shape innovative platforms and leverage new channels successfully.