International Marketing Management

The Master in International Marketing Management (MIMM) provides a broad learning and training experience that helps students enter the job market.The program aims at preparing students for a successful career in international marketing management, whether in a large multinational firm,a smaller company, or his/her own business. The Master is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making.In particular, the traditional teaching methods through the presence of academics with international profiles, managers, case discussions, role plays, individual or group projects, also commissioned by companies and business organizations and seminars. Learning objectivesThe Master helps students to acquire the knowledge and competences required to analyze the international markets, and to take on managerial, commercial and marketing responsibilities. It enables students to work in international contexts thanks to a unique training process that virtuously integrates the economical-managerial disciplines with the psychological-organizational ones. A mix of differentcompetencies will enhance the quality of the learning environment and allow students to share different perspectivesof the marketing field.The Master aims at training professionals able to comprehend and put into action a cross-cultural approach in the negotiation and strategy development phase.Students must learn to continuously adequate themselves to various and dynamic economical contexts. Students will be required to undertake an internship at one of the Master’s partner companies, either in Italy or abroad.