Marketing Communications

The aim of the study is to prepare future graduates for work in the field of marketing and marketing communications. The study focuses on deepening of knowledge and basic theoretical background in the field of marketing communications and other related disciplines. Theoretical knowledge is applied in the context of instruction on case studies on praxis and anchored in the final diploma praxis that gives students an actual insight into the issues of the industry. The graduates gain knowledge building on the knowledge of the main forms of marketing communications, focusing on specific areas of media and communications praxis. The graduates will acquire professional skills applicable in a wide range of companies, organisations and institutions, as well as in the development of their own business.