Marketing

The objectives of the programme are: To provide insight into international and, especially, East and Central European marketing processes. To nderstand real business problems and their potential solutions. To increase knowledge of institutional and corporate systems and challenges (by inviting guest lecturers from the business world). To enable students to experience market analysis (by practice and by participation in research). To increase ability in the professional communication of knowledge in English (through conference participation and publications). The programme’s curriculum mixes theory with practice and self-directed learning with the tutor-assisted learning to student knowledge and ability.The programme include the following specialisations:Marketing strategyTourism and Service marketing