Media and Convergence Management

The degree programme teaches core competencies in the fields of media and communication, management and marketing, and in technology. The degree programme focuses on the areas of technical, media, content and cross-sectoral convergence. Terminal devices such as smart phones and tablet PCs are at the very centre of technical or media convergence. Content convergence revolves around the multiple use of content (e.g. film, PC games, books with similar topics/content), and cross-sectoral convergence is concerned with the blurring of boundaries in the TIMES sector (technology, information, media, entertainment and security). These convergences represent new challenges for companies, with the result that skills in the disciplines of Cultural Studies and Media Sciences, Business Studies and Technical Sciences are rapidly gaining relevance.