Strategic Marketing

The Master’s specialisation in Strategic Marketing is offered within the Master’s in Business programme. The broad curriculum for Strategic Marketing is a combination of specialised and general modules along with a practice project and the Master’s thesis. In this specialisation, you will gain strategic marketing expertise through specialised courses and projects. You will develop an in-depth understanding of marketing, brand building and brand management. At the same time, you will learn how to shape marketing strategies using strong marketing intelligence and capitalize on the gamut of digital platforms that are at your disposal. Here’s the list of specific modules in the course:Marketing StrategyBrands and BrandingFocus ProjectApplied Business Intelligence Analytics