Advertising

The Bachelor of Arts (Hons) Advertising program at Regent’s University London is a creative, industry-focused program designed to equip you with the skills and knowledge to thrive in the ever-evolving world of advertising.

This program emphasizes:

• Storytelling: You’ll learn how to craft compelling narratives that resonate with target audiences and drive results.
• Digital Tools & Technologies: Gain expertise in the latest advertising technologies and platforms to create effective and engaging campaigns across all media channels.
• Creative & Critical Thinking: Develop your creative problem-solving skills and learn to critically analyze advertising strategies and their impact.
• Ethical Practice: Understand the ethical considerations within advertising and develop campaigns that are both effective and responsible.

Key Features:

• Focus on Practical Application: Learn by doing through projects, workshops, and real-world assignments.
• Industry Exposure: Benefit from guest lectures by industry professionals and potential networking opportunities.
• Supportive Learning Environment: Enjoy small class sizes and individual attention from experienced faculty.
• Multilingual Identity Development: This program encourages the development of a multilingual identity through innovative language learning methodologies.

Course Structure:

• The program is typically 3 years long.
• You’ll develop a strong foundation in advertising theory, consumer behavior, and marketing principles.
• In later years, you’ll have the opportunity to specialize in areas of interest like digital advertising, creative direction, or brand strategy.
• The program culminates with the creation of your own advertising campaign, showcasing your skills and building a portfolio for future career opportunities.