Anthropology & Media

Unveil the cultural narratives woven into media with Goldsmiths, University of London’s BA (Hons) in Anthropology & Media. This three-year, full-time program equips you with a unique perspective, combining anthropological and communication theories.

Explore the Intersection of Culture and Media: Delve into the dynamic relationship between media and culture. Analyze how media shapes and reflects societal values, identities, and power structures. This program goes beyond traditional media, encompassing social media, digital technologies, and emerging communication forms.

Develop Critical Thinking & Research Skills: Hone your ability to critically analyze media content, considering its production, distribution, and reception within various cultural contexts. Master anthropological research methodologies, including ethnography and fieldwork, to gain deeper insights into media’s impact on human behaviour and social interactions.

Master Key Concepts: Gain a strong foundation in anthropological theory, exploring concepts like power, representation, globalization, and social change. Learn about media cultures, communication technologies, and contemporary media debates.

Develop Practical Skills: Learn practical skills in filmmaking, digital media production, and ethnographic filmmaking. This equips you to not only analyze media but also potentially create your own media artifacts that explore cultural narratives.

Build a Strong Portfolio: Throughout the program, you’ll develop a portfolio showcasing your research, critical analysis, and potentially creative media projects. This portfolio becomes valuable when applying for further studies or pursuing media-related careers.

This program is ideal for students with a passion for media, anthropology, and understanding the role of media in shaping our world. Graduates emerge as versatile individuals prepared for diverse careers in various fields, including:

• Media research and analysis
• Cultural journalism and criticism
• Media anthropology and ethnography
• Documentary filmmaking
• Content creation and social media management
• Cultural communication and consultancy
• Further studies in anthropology, media studies, or cultural communication

Goldsmiths, University of London boasts a prestigious reputation for its media and communications programs.