Business Administration

The Bachelor of Business Administration (BBA) program at Poznań University of Economics and Business equips students with the knowledge and skills needed to succeed in a globalized business environment. This highly regarded program, ranked among the top in Poland, provides a comprehensive curriculum that covers essential areas of business administration, including:

• Accounting
• Finance
• Marketing
• Management
• Economics
• International Business
• Business Law
• Quantitative Methods
• Information Technology

Specializations:

Students can choose to specialize in one of two tracks during their studies:

• International Business and Management (IBM): This track focuses on developing expertise in international business operations, cross-cultural communication, and global market analysis.
• Global Economics (GE): This track delves deeper into economic theory, international trade, and global economic development.

Key Program Strengths:

• Internationally-recognized faculty: PUEB boasts a team of experienced professors and researchers who bring real-world experience into the classroom.
• Focus on practical skills: The program emphasizes the development of practical skills needed for success in the workplace, such as critical thinking, problem-solving, communication, and teamwork.
• Internationalization: PUEB offers a strong international focus, with opportunities for exchange programs, international guest lectures, and study abroad experiences.
• Specialization options: Students can tailor their studies to their specific interests by choosing a specialization track.