Business Analytics

Harness the power of data to drive informed business decisions with the University of Amsterdam’s BSc in Business Analytics. This three-year, full-time program equips you with the analytical skills, technological expertise, and business acumen to become a sought-after business analyst.

Become Data-Driven: Develop a strong foundation in data analysis, statistics, and machine learning. Learn to collect, clean, analyze, and interpret large datasets to extract meaningful insights for businesses.

Master Business Essentials: Gain a solid understanding of core business principles, including finance, marketing, accounting, and economics. Learn how to integrate data analysis with business strategy and decision-making.

Technical Expertise: Master industry-standard data analysis tools and programming languages like Python, R, and SQL. Gain proficiency in data visualization techniques to effectively communicate your findings.

Project-Based Learning: Develop your analytical and problem-solving skills through engaging business analytics projects. Work on real-world case studies, collaborating with businesses to analyze data and solve complex problems.

Professional Preparation: Gain the knowledge and skills necessary to launch your career in the booming field of business analytics. Learn about resume writing, interview techniques, and potential career paths within various industries.

This program is ideal for students with a quantitative aptitude, an interest in business, and a desire to leverage data for impactful decision-making. Graduates emerge as versatile business analysts prepared for diverse careers in various fields, including:

• Business intelligence analyst
• Data analyst
• Marketing analyst
• Risk analyst
• Business consultant
• Data scientist (with further studies)
• Data visualization specialist

The University of Amsterdam offers a stimulating learning environment with experienced faculty, access to state-of-the-art computer labs and data analysis software, and strong connections to the business community. The BSc in Business Analytics equips you with the data expertise, business knowledge, and analytical thinking skills to thrive in the data-driven world of business.