Design & Management Studies

Become a creative leader who bridges the gap between design and business with the University of Europe for Applied Sciences’ (UE) innovative BA in Design & Management Studies. This three-year, full-time program equips you with the design thinking skills, business acumen, and project management expertise to thrive in today’s dynamic creative industries.

Unleash Your Creative Potential: Develop a strong foundation in design principles, including visual communication, user experience (UX) design, and branding. Experiment with various design disciplines like graphic design, product design, or communication design, fostering your creative vision.

Master Business Fundamentals: Gain a solid understanding of core business principles like marketing, finance, and project management. Learn to translate design ideas into commercially viable solutions and navigate the business aspects of the creative industry.

Become a Design Management Expert: Explore the unique intersection of design and management. Learn to lead creative teams, manage design projects effectively, and strategically leverage design thinking to drive business innovation.

Project-Based Learning: Develop your design and business skills through engaging real-world projects. Collaborate with industry partners, tackle design challenges, and gain valuable experience working on projects with real-world applications.

Industry Connections: Benefit from UE’s strong network of industry partners. Participate in guest lectures by design professionals, attend industry events, and potentially secure internship opportunities with leading design agencies and companies.

Global Learning Environment: Immerse yourself in a diverse and international student body.

Develop Valuable Skills: Hone your creativity, critical thinking, problem-solving, communication, and collaboration skills.

Graduates emerge as versatile design managers prepared for diverse careers in various fields, including:

• Design management within design agencies, product design firms, or advertising companies
• Innovation and creative strategy consultant
• User experience (UX) designer with business acumen
• Brand management
• Marketing and communications professional with strong design skills
• Starting your own design-driven business venture