Business Management and Digital Innovation

Become a future-proof business leader with Kingston University’s innovative BSc in Business Management and Digital Innovation. This three-year, full-time program equips you with the essential skills to thrive in the digital age. You’ll gain a strong foundation in business fundamentals while mastering the latest digital technologies and their impact on the business landscape.

Develop a Competitive Skillset:

• Business Acumen: Master core business principles like marketing, finance, operations, and human resource management. Learn to develop strategic plans, analyze market trends, and make data-driven decisions.
• Digital Fluency: Gain expertise in digital technologies like data analytics, cloud computing, social media marketing, and e-commerce. Understand how these technologies are transforming business models and driving innovation.
• Entrepreneurial Mindset: Foster an innovative and creative approach to problem-solving. Learn to identify business opportunities, develop new ventures, and leverage technology to gain a competitive edge.

Key Features:

• Integrated Approach: Seamlessly blend business management principles with digital skills throughout the curriculum. Learn how technology can be applied to various business functions, from marketing and customer service to finance and supply chain management.
• Project-Based Learning: Develop your practical skills through real-world business projects. Collaborate with classmates to tackle industry challenges, design innovative solutions, and gain valuable experience using digital tools.
• Industry Exposure: Benefit from guest lectures by industry professionals, company visits, and potential internship opportunities. Gain insights into the latest digital trends and connect with leading businesses.
• Global Focus: Develop an understanding of the global business environment and how digital technologies are impacting international markets.

Kingston University boasts a vibrant learning environment with experienced faculty, access to modern facilities and resources, and strong connections to leading businesses and tech companies. The program equips you with the knowledge, skills, and innovative spirit to become a leader in the ever-evolving world of digital business.