Business (Options: International Business, Management, Marketing)

International Business is designed to create a “business-ready” graduate. Students will be dynamic and resourceful business people who are multi-skilled, culturally sensitive, and internationally aware. You will study a range of business and cultural topics and develop essential business skills in Innovation, Enterprise, Communication, Information Technology, Teamwork, and Problem Solving—all vital for success in today’s global business environment.

Most importantly the focus is on you, the student. One of our core Pathways is all about your personal development, creating your core competencies to enable you to flourish in a services innovation-based economy. You can choose to study a language or, if you prefer, study another exciting business-related module instead. The choice is yours. ManagementThis program uses an interdisciplinary and applied approach to design and delivery.  It is underpinned by the practical application of theory and practice related to modern business and its management.  This program allows students to work across a wide range of industry sectors.

Marketing Students who complete this program and achieve this award are prepared to gain positions of responsibility in marketing. Students are well prepared for a role on a marketing team, whether in a small firm, a large corporation, or a not-for-profit organization. The modules introduce students to the study of consumer behavior, marketing research, marketing communications, financial management, international marketing, digital marketing, and web design. As part of the Events management module, for example, students will organize an event on campus and raise money for a charity of choice.