Communication and Media Science

The Communication and Media Science program at Budapest Business School equips students with a comprehensive understanding of the ever-evolving media landscape. This program is a great fit for those interested in careers in communication, public relations, advertising, and other media-related fields.

• Focus: This program emphasizes the practical application of communication theories in a business context. Students gain a strong foundation in areas like digital communication, social media, and media technologies alongside business knowledge and international communication skills.

• Curriculum: Courses cover a wide range of topics, including:

  • Communication theory and research methods
  • Media history and analysis
  • Social media and digital communication
  • Public relations and marketing communication
  • Business communication and negotiation
  • Media law and ethics

• Specialization: Unlike some Communication programs, Budapest Business School doesn’t offer specific specializations within the major. However, the curriculum places a strong emphasis on business communication and international communication, reflecting the school’s overall focus.