Corporate Communication and Marketing

The organization’s communication specialist is important in every organization because he / she determines the success of the communication of administration and employees of a company, what the external image of the organization will be, what journalists will write, tell and show about the company.The Corporate Communication and Marketing study programme, carried out at Šiauliai State University of Applied Sciences, develops the ability of future professionals to manage both internal and external communication processes, study the market and consumer behavior, apply critical thinking, creativity, expression, and innovation.This programme should be chosen by communicative, inventive and creative people.The communication specialist prepared at Šiauliai State University of Applied Sciences will be able to work in any type of organisation in Lithuania or abroad, will not only be skilled with modern internal and external communication tools and methods, but will also be able to apply them in order to achieve the marketing objectives of the organisation, create and maintain the image of the organisation, present the organisation to the public, communicate and cooperate with partners and customers of the organisation, and will be able to act creatively and constructively in a changing environment. Individual subject topics are taught by the social partners in the study process, i.e. teachers who come from foreign higher education institutions