Creative and Cultural Industries: Art Direction

Kingston University’s BA in Creative and Cultural Industries: Art Direction equips you to become a visionary leader in the dynamic world of visual communication. This three-year, full-time program fosters your creative thinking, refines your visual communication skills, and provides a solid understanding of the ever-evolving creative and cultural industries.

Develop Your Artistic Vision: Explore diverse artistic disciplines and communication methods, from traditional drawing and typography to digital design software and cutting-edge technologies. Hone your unique artistic style and refine your ability to translate ideas into captivating visuals.

Master the Art of Art Direction: Delve into the world of art direction, learning to conceptualize, manage, and oversee creative projects from start to finish. You’ll master the art of collaborating with diverse teams, including designers, photographers, and copywriters, to achieve a cohesive visual language.

Industry-Ready Skills: Develop a strong foundation in design principles, color theory, composition, and storytelling techniques. Gain proficiency in industry-standard software like Adobe Creative Suite (Photoshop, Illustrator, InDesign) and potentially explore 3D modeling and animation software.

This program is ideal for students with a passion for visual arts, design, and storytelling. Graduates emerge as versatile art directors prepared for diverse careers in various fields, including:

• Advertising agencies
• Branding and identity design
• Marketing and communication agencies
• Design studios
• Content creation for social media and digital platforms
• Multimedia production
• Art direction for film, television, or theater (with further specialization)
• Freelance art direction