Creative and Cultural Industries: Design Marketing

Shape the future of design by mastering the art of marketing in Kingston University’s dynamic BA in Creative and Cultural Industries: Design Marketing. This three-year, full-time program equips you with the skills and knowledge to become a creative marketing professional within the exciting world of design.

Develop a Multifaceted Skillset: Bridge the gap between design creativity and marketing strategy. Learn to effectively market design services, products, and experiences across various media platforms. Hone your creative thinking, analytical abilities, and strong communication skills.

Design Marketing Expertise: Gain a comprehensive understanding of marketing principles specifically applied to the design industry. Explore areas like brand management, design storytelling, user experience marketing, and design thinking for marketing campaigns.

Content Creation and Storytelling: Develop your skills in crafting compelling content, including writing persuasive copy, creating engaging visuals, and utilizing social media marketing strategies to reach target audiences in the design field.

Project-Based Learning: Solidify your skills through real-world design marketing projects. Collaborate with design students and industry professionals to develop marketing campaigns for design agencies, studios, or product launches.

Professional Preparation: Gain the knowledge and skills necessary to launch your career in design marketing. Learn about portfolio development, effective communication techniques, and interview skills. Explore potential career paths within design agencies, marketing firms, or freelance design marketing roles.

This program is ideal for students with a passion for design, marketing, and a desire to work in a fast-paced creative environment. Graduates emerge as design marketing specialists prepared for diverse careers in various fields, including:

• Design agency marketing and communications
• Marketing for design studios and product designers
• Content marketing for design brands and services
• User experience (UX) marketing
• Social media marketing for the design industry
• Freelance design marketing specialist
• Further studies in marketing, design management, or related fields (e.g., creative advertising, branding)