Creative Direction

The Bachelor of Arts (Hons) in Creative Direction at Arts University Bournemouth is designed to equip students with the skills and expertise needed to lead innovative creative projects across multiple industries. Combining conceptual creativity with strategic thinking, this program prepares students for roles in the fast-evolving creative sectors, including advertising, fashion, branding, digital media, and film. Students will develop a strong understanding of both the practical and theoretical aspects of creative direction, learning to oversee the visual identity, communication strategy, and execution of large-scale creative projects.

Program Focus:

• Creative Leadership: Gain essential leadership skills to manage creative teams and drive the vision for projects across various sectors.
• Brand Identity and Strategy: Learn to create, develop, and manage brand identities, delivering innovative design solutions.
• Practical and Conceptual Thinking: Engage in hands-on learning, producing real-world creative content while deepening conceptual approaches.
• Cross-Disciplinary Work: Work in a range of media, from digital and print to moving image and installation, preparing for diverse industry applications.
• Collaborative Projects: Work on live briefs and interdisciplinary projects with industry professionals to gain valuable experience and network.

Graduates of the Creative Direction program will be well-equipped to pursue careers as:

• Creative Director
• Brand Strategist
• Art Director
• Visual Designer
• Advertising Executive
• Digital Media Designer
• Design Consultant

Why Choose AUB?:

• International Community: AUB attracts students from around the world, creating a diverse and dynamic learning environment.
• Industry Connections: AUB has strong links with leading industry professionals and companies, providing students with networking opportunities and industry placements.
• Location: Bournemouth is a vibrant coastal city with a thriving creative industry and a wealth of cultural and professional opportunities for students.