Design Management

The programme features sequential modules and learning objectives, which become increasingly specialized over three years of the programme. During the first year, students develop a basis for understanding design and its disciplines. The main topics include design and art history, design disciplines (product, communication, and service), design management theory, visualization techniques, sustainability and eco-design, marketing, and introductory project management.During the second year, students deepen their understanding of design in the context of organizational management. The main topics include product and service design; design methodology, marketing, and marketing communication; organizational structures, process, and project management; market research and trend analysis; and operational design management, business management, accounting, law, and intellectual property rights. During the second half of the second year, many students go on a five-month internship.During the third and final year, students apply and manage design in real-life settings. The main topics include strategic design management, brand management, design thinking, decision-making with innovation and creativity tools, entrepreneurship and leadership, intercultural communication, and international management. Students conclude the programme by writing their Bachelor’s thesis.