Entrepreneurship & Digital Marketing

This three-to-four year, full-time program equips you with the skills and knowledge to become a future business leader in the digital age.

Become an Entrepreneurial Marketer: This specialization track within the BBA program focuses on developing your entrepreneurial spirit alongside the in-demand skills of digital marketing. Learn to create innovative business models, develop effective marketing strategies, and leverage digital tools to reach your target audience.

Develop a Strong Business Foundation: Gain a comprehensive understanding of core business principles such as accounting, finance, marketing, and management. Refine your critical thinking and problem-solving skills to navigate complex business challenges.

Master Digital Marketing Techniques: Dive deep into the world of digital marketing, exploring areas like search engine optimization (SEO), social media marketing, content marketing, and e-commerce. Learn to utilize data analytics tools to measure campaign performance and optimize your marketing strategies for success.

Project-Based Learning: Solidify your skills through engaging projects that simulate real-world business scenarios. Develop comprehensive business plans, create targeted marketing campaigns, and work on projects that focus on the digital marketing aspects of launching and growing a business.

International Focus: Wittenborg’s Amsterdam location fosters an international learning environment. The program attracts students from diverse backgrounds, preparing you to work effectively in a globalized marketplace.

Industry Connections: Benefit from the university’s connections with the Dutch business community. Gain valuable insights from guest lectures by industry professionals and explore potential internship opportunities with local companies.

Develop Valuable Skills: This program hones your entrepreneurial spirit, marketing expertise, critical thinking, communication, and teamwork skills. Learn to present your ideas persuasively and collaborate effectively within a business environment.

Graduates emerge prepared for diverse careers in areas such as:

• Marketing Manager
• Digital Marketing Specialist
• Social Media Marketing Manager
• Content Marketing Specialist
• E-commerce Manager
• Entrepreneur
• Business Consultant
• Marketing positions in startups or innovative companies