Event Management

Turn your passion for organizing and planning into a rewarding career with Wittenborg University of Applied Sciences’ BBA in Event Management. This three- or four-year, full-time program equips you with the business acumen, creativity, and logistical expertise to excel in the dynamic world of event management.

Business with a Creative Twist: Balance core business administration principles like marketing, finance, and project management with specialized event management knowledge. Gain a comprehensive understanding of event planning, execution, and post-event evaluation.

Hands-on Learning: Develop your practical skills through a combination of theoretical coursework and real-world experiences. Participate in simulations, case studies, and potentially, an internship with a local event management company.

Event Management Expertise: Learn the intricacies of various event types, from conferences and trade shows to festivals and social gatherings. Master essential skills in areas like budgeting, vendor management, risk assessment, and marketing for events.

Develop Valuable Skills: Refine your communication, teamwork, problem-solving, and critical thinking skills. Learn to manage budgets effectively, negotiate contracts, and navigate the complexities of event logistics.

Global Focus: The program incorporates an international perspective, preparing you for a career in the global event management industry. Potential study abroad opportunities can broaden your horizons and cultural understanding (depending on program track).

Industry Connections: Benefit from Wittenborg’s network of industry professionals. Gain valuable insights from guest lectures and participate in potential internship opportunities to build professional connections.

This program is ideal for students with strong organizational skills, creativity, and a passion for bringing events to life. Graduates emerge prepared for diverse careers in event management, including:

• Event planner
• Conference organizer
• Festival coordinator
• Wedding planner
• Corporate event manager
• Event marketing specialist
• Sponsorship coordinator
• Event logistics manager

Wittenborg University of Applied Sciences offers a dynamic learning environment with small class sizes, personalized attention, and strong connections to the event management industry.