Fashion Marketing

The Bachelor of Arts (Hons) Fashion Marketing program at Regent’s University London equips you with the skills and knowledge to thrive in the dynamic world of fashion marketing. This program offers a unique blend of theoretical foundation and practical application, preparing you to become a strategic marketing professional within the fashion industry.

Key Learning Outcomes:

• Gain a comprehensive understanding of the fashion industry structure, from concept to consumer.
• Master key marketing principles, tools, and frameworks specifically tailored to the fashion sector.
• Develop expertise in consumer behavior analysis, trend forecasting, and market research.
• Hone your creative and analytical skills to craft innovative marketing strategies that entice customers.
• Build a strong foundation in brand development, positioning, and communication for fashion brands.
• Gain valuable real-world experience through industry-focused activities, live marketing briefs, and guest lectures from industry experts.

Coursework Highlights:

• The Fashion Consumer and Trends: Analyze consumer motivations and explore the factors influencing fashion trends.
• Principles of Fashion Marketing: Understand the role of marketing in the fashion industry and master the marketing planning process.
• Fashion Marketing Communications: Develop effective communication strategies for various fashion brands and audiences.
• Retail Marketing for Fashion: Explore the intricacies of retail marketing specific to the fashion industry.
• Digital Marketing for Fashion: Master the art of utilizing digital channels to promote fashion brands and reach target audiences.
• Fashion Branding and Promotion: Learn how to build strong brand identities and develop successful promotional campaigns.