Innovation and Management in Tourism

Become a future leader in the dynamic tourism industry with Salzburg University of Applied Sciences’ innovative BA in Innovation and Management in Tourism. This part-time, six-semester program equips you with the skills and knowledge to navigate the ever-evolving tourism landscape, fostering creativity, strategic thinking, and a global perspective.

Designed for Working Professionals: Pursue your degree while gaining valuable work experience in the tourism industry. The program’s part-time format allows you to balance your studies with your professional commitments.

Become an Industry Changemaker: Learn to develop innovative tourism products and services that cater to the evolving needs of travelers. Explore emerging trends in sustainability, technology, and responsible tourism practices.

Master Business Essentials: Gain a solid foundation in tourism management principles, including marketing, finance, human resource management, and strategic planning. Learn to analyze market trends, develop business plans, and make data-driven decisions.

Develop Intercultural Skills: Immerse yourself in a multicultural learning environment and develop the intercultural sensitivity and communication skills necessary to thrive in the global tourism industry.

Project-Based Learning: Apply your knowledge and skills through engaging tourism-related projects. Work on real-world case studies, collaborate with industry professionals, and gain practical experience in solving tourism challenges.

Professional Preparation: Gain the knowledge and skills necessary to launch a successful career in the tourism industry. Learn about career opportunities in various sectors, including hospitality management, destination marketing, sustainable tourism consulting, and entrepreneurship in tourism. Develop your resume writing and interview skills to stand out in the job market.

Graduates emerge as versatile tourism professionals prepared for diverse careers in various fields, including:

• Hospitality management (hotels, resorts, restaurants)
• Destination marketing and management
• Event planning and tourism operations
• Travel agency management
• Sustainable tourism consulting
• Entrepreneurship in tourism (e.g., starting your own travel agency or tourism experience)