International Media and Entertainment Business

This three-year, full-time program equips you with the business acumen, creative thinking, and international perspective needed to succeed in the dynamic world of media and entertainment.

• Business and Creativity Combined: Learn the fundamentals of business management and marketing alongside the creative aspects of media production and distribution. Develop a comprehensive understanding of the global media and entertainment landscape.

• Internationally Focused: Gain a global perspective on the media and entertainment industry. Explore international case studies, participate in potential study abroad opportunities, and develop the cultural sensitivity necessary to navigate the international marketplace.

• Industry-Relevant Skills: Master essential skills in project management, content creation, media marketing, and financial analysis. Learn to develop compelling business plans and monetization strategies for media and entertainment projects.

• Practical Learning: Gain valuable practical experience through project work, internships with leading media and entertainment companies, and guest lectures from industry professionals.

• Develop a Strong Portfolio: Build a strong portfolio showcasing your media and entertainment business skills, preparing you to hit the ground running after graduation.

Graduates emerge prepared for diverse careers in areas such as:

• Media production
• Film and television distribution
• Entertainment marketing
• Content management
• Media rights acquisition
• Event management
• Artist management
• Digital media marketing
• International media relations