Liberal Arts: Management (Emphasis in Marketing or International Business) Major

Management is the ability to effectively coordinate people and resources to achieve the goals of an organization. The knowledge and skills acquired through the Bachelor of Arts in Management, i.e., the exploration of all aspects of managerial work and decision-making, provide the student with the necessary insights and tools to direct the flow of information, people and materials in a company.

The Bachelor of Arts (BA) in Management with an emphasis in International Business degree covers all aspects of management with a special focus on the complexities of leading people and directing an organization’s resources in an international/global setting. Topics include the dynamics of globalization, the organization and strategic planning of multinational and transnational organizations, foreign subsidiary coordination and control, and special human resource issues such as cross-cultural management and expatriate employees. Students will also receive a sound understanding of what economic forces drive international markets and the complexities they will face dealing with trade barriers, issues of standardization/adaptation, foreign exchange markets, etc.

The Bachelor of Arts (BA) in Management with an emphasis in Marketing covers all basic functions of management — exploring the internal and external influences that bear on managerial activities and decision making — while providing a specialization in Marketing. The program addresses the planning, organization, and implementation of marketing strategies, covering such issues as advertising, channel management, sales management, pricing policies, market research and communication. An important objective of the program is to provide students with an understanding of consumer behavior.