Liberal Arts: Marketing Major

Students majoring in marketing will gain an understanding of the theories and professional practices related to the marketing of products and services. In addition, students will study the fundamentals of business administration (accounting, finance, and management). This combination will prepare students to better understand the relationship between the internal and external environment of an organization in order to better respond to market conditions. Students will learn how to conduct market research, brand a product, and design advertising strategies, and they will gain an understanding of consumer behavior and marketing in an international context. A Bachelor’s Dissertation project in the final semester offers students the opportunity to explore specific marketing topics in-depth relating to their career and personal interests.