Liberal Arts: Marketing Major

Become a marketing mastermind with SLU-Madrid University’s B.Sc. in Marketing. This four-year, full-time program equips you with the knowledge, skills, and creativity to thrive in the ever-evolving world of marketing.

Understand the Marketing Landscape: Gain a comprehensive understanding of marketing principles, consumer behaviour, market research, and marketing analytics. Explore traditional and digital marketing strategies, learning to leverage various marketing channels to reach target audiences and achieve business goals.

Develop Strategic Thinking: Hone your analytical and problem-solving skills to develop effective marketing strategies. Learn to identify market opportunities, assess competition, and make data-driven decisions to optimize marketing campaigns.

Master Creative Communication: Refine your communication skills and explore creative storytelling techniques to craft compelling marketing messages that resonate with your target audience. Develop proficiency in copywriting, content marketing, and visual communication strategies.

Embrace Technology: Learn to leverage the latest marketing technologies, including social media marketing tools, content management systems, and marketing automation platforms. Gain practical experience with industry-standard marketing software to analyze data, measure campaign performance, and optimize marketing efforts.

Project-Based Learning: Develop your marketing skills and gain practical experience through engaging marketing projects. Work on real-world marketing challenges, collaborate with teams, and create marketing plans for businesses or organizations.

Global Marketing Focus: SLU-Madrid’s program incorporates a global perspective on marketing, preparing you to operate in today’s international business environment. You may have the opportunity to participate in study abroad programs or international marketing projects.

Develop Valuable Skills: Refine your creativity, critical thinking, problem-solving, communication, collaboration, and data analysis skills. Learn to adapt your marketing strategies to ever-changing consumer trends and technological advancements.

Graduates emerge as versatile marketing professionals prepared for diverse careers in various fields, including:

• Brand marketing
• Digital marketing
• Social media marketing
• Content marketing
• Market research
• Marketing analytics
• Advertising and public relations
• Marketing consultancy firms
• Marketing departments within various companies