Liberal Arts: Strategic Communication Major

The undergraduate Strategic Communication (BA) degree program emphasizes workforce readiness skills necessary for leadership positions in advertising, public relations, promotions, campaigns, corporate communication, and more. Graduates will use strategic writing and message creation, research, audience analysis, persuasion, and new and social media skills as they undertake careers in nearly any industry in which organizations have a need to create communication strategies to serve their constituents. The Strategic Communication (BA) degree program emphasizes the communicative practices within and among organizations and their constituencies.

The degree program combines knowledge management, public relations, problem-solving, negotiation, leadership, persuasive communication, corporate and crisis communication, promotions, and communication campaigns for graduates to apply in workforce situations. This degree includes a total of 240 ECTS. Students complete a required thesis prior to the completion of the program. Graduates can expect to work in organizational and corporate communication, promotional campaigns, public relations, media consultation, digital messaging, social media, and more.