Marketing

Launch your career in the dynamic field of marketing with the Romanian-American University’s (RAU) BS in Marketing. This three-year, full-time program equips you with the theoretical knowledge, practical skills, and strategic thinking necessary to become a successful marketing professional in today’s ever-evolving business landscape.

Develop a Strong Marketing Foundation: Gain a comprehensive understanding of core marketing principles, including consumer behaviour, market research, marketing mix strategies (product, price, place, promotion), and marketing analytics. Learn how to develop data-driven marketing campaigns and measure their effectiveness.

Master Digital Marketing Skills: Explore the ever-growing importance of digital marketing in today’s world. Learn about social media marketing, search engine optimization (SEO), content marketing, e-commerce marketing, and various digital marketing tools and platforms.

Build Your Creative Prowess: Hone your creative thinking and communication skills to craft compelling marketing messages and visually appealing marketing materials. Explore areas like advertising, branding, and copywriting.

Project-Based Learning: Develop your marketing skills and problem-solving abilities through engaging marketing projects. Work on real-world case studies, participate in marketing simulations, and potentially collaborate with local businesses on marketing projects. Gain valuable experience in applying marketing theories to practical scenarios.

Global Marketing Focus: The program incorporates a global perspective on marketing, preparing you for success in the international marketplace. Understand the influence of culture, demographics, and international business practices on marketing strategies.

Professional Preparation: Gain the knowledge and skills necessary to launch your career in marketing. Learn about resume writing, interview techniques, and professional networking strategies. Explore various marketing career paths and develop your personal brand.

Graduates emerge as versatile marketing professionals prepared for diverse careers in various fields, including:

• Marketing research analyst
• Social media marketing specialist
• Content marketing specialist
• Digital marketing manager
• Brand manager
• Advertising account executive
• Marketing consultant
• Marketing positions within various industries (e.g., consumer goods, technology, finance)