Marketing, Advertising and PR

This four-year, full-time program provides a comprehensive understanding of the ever-evolving marketing landscape, equipping you with the skills to excel in advertising, public relations, and digital marketing fields.

Integrated Approach: Learn how marketing, advertising, and PR work together to create a cohesive brand strategy and achieve successful communication campaigns.

Strong Foundational Knowledge: Gain a solid understanding of marketing principles, consumer behaviour, market research methods, and brand management.

Master Practical Skills: Develop practical expertise in key areas like digital marketing, social media marketing, content creation, copywriting, public relations strategies, and media planning.

Project-Based Learning: Solidify your skills through engaging projects that simulate real-world marketing scenarios. Work on case studies, develop marketing plans for businesses, and potentially participate in live client projects, honing your problem-solving and client communication abilities.

International Focus: Develop a global perspective on marketing through an international curriculum and potential study abroad opportunities (depending on program availability).

Professional Development: The program emphasizes professional development, preparing you for a successful career.

Graduates emerge with the skills and knowledge to pursue careers in various fields, including:

• Marketing manager
• Brand manager
• Advertising account executive
• Public relations specialist
• Social media marketing specialist
• Content marketer
• Market researcher
• Digital marketing specialist