Marketing

Launch your marketing career with a prestigious degree from the University of York. CITY College, the University of York Europe Campus, offers this three-year, full-time program that equips you with the theoretical knowledge, practical skills, and strategic thinking essential for success in today’s dynamic marketing landscape.

Earn a Renowned Degree: Upon successful completion, you’ll receive a Bachelor of Arts (Honours) in Marketing awarded directly by the University of York. This degree is recognized worldwide for its academic rigor and industry relevance.

Develop a Strong Foundation: Gain a comprehensive understanding of core marketing principles, including consumer behaviour, market research, marketing communications, branding, and digital marketing. Learn about the latest marketing trends and tools used by leading companies.

Refine Your Skills: Develop your critical thinking, problem-solving, analytical, and communication skills, all crucial for success in the marketing field. Learn to conduct market research, develop effective marketing strategies, and communicate your ideas persuasively.

Practical Learning: The program incorporates practical learning experiences beyond theory. Case studies, simulations, and guest lectures from industry professionals provide valuable insights into the real world of marketing.

Benefit from a Global Perspective: Located in Thessaloniki, Greece, CITY College offers a unique opportunity to study marketing in a multicultural environment. Gain a global perspective on marketing strategies and consumer behaviour in an internationalized marketplace.

Supportive Learning Environment: Benefit from personalized attention and guidance from experienced faculty members in small class settings. Develop strong connections with your peers and build a network within the marketing field.

Career Preparation: The program equips you with the skills and knowledge to launch a rewarding career in various marketing specializations.

Graduates emerge prepared for diverse marketing careers, including:

• Marketing Manager
• Brand Manager
• Product Marketing Specialist
• Social Media Marketing Specialist
• Content Marketing Specialist
• Digital Marketing Specialist
• Market Research Analyst
• Advertising Account Executive