Marketing Management

Become a future-proof marketer with NHL Stenden University of Applied Sciences’ Bachelor of Science (BSc) in Marketing Management. This four-year, full-time program equips you with the knowledge, skills, and practical experience to excel in the dynamic world of digital marketing and international trade.

Focus on Digital Marketing: Develop a strong foundation in digital marketing strategies, including social media marketing, content marketing, search engine optimization (SEO), and e-commerce. Learn to leverage data analytics to understand customer behaviour and optimize marketing campaigns for maximum impact.

International Business Perspective: Gain a global outlook on marketing principles and practices. Explore international marketing strategies, cultural considerations, and navigating diverse markets. This program prepares you for a successful career in a globalized business environment.

Project-Based Learning: NHL Stenden’s unique “Design-Based Education” approach emphasizes practical learning through real-world projects. Collaborate in teams on projects set by actual companies, tackling industry challenges and developing solutions that have a tangible impact.

Develop In-Demand Skills: Refine your communication, critical thinking, problem-solving, and teamwork skills. Learn to conduct market research, analyze data, and present your findings effectively to diverse audiences.

Sustainability and Ethics: The program integrates principles of sustainability and ethical marketing practices, preparing you to contribute to a responsible and positive business world.

This program is ideal for students with a passion for business, creativity, and a desire to understand consumer behaviour. Graduates emerge as versatile marketing professionals with the skills to pursue careers in various areas, including:

• Digital marketing specialist
• Social media marketing manager
• Content marketing specialist
• E-commerce marketing manager
• Market research analyst
• Marketing consultant
• International marketing manager
• Brand manager

NHL Stenden University of Applied Sciences offers a stimulating learning environment with modern facilities, small class sizes, and a strong focus on practical application.