Marketing Management

Launch your career in marketing with HANZE University of Applied Sciences’ Bachelor of Science (BSc) in Marketing Management. This four-year, full-time program provides a practical and industry-oriented approach, equipping you with the knowledge, skills, and critical thinking necessary to become a successful marketing professional.

Develop a Strategic Mindset: Learn how to analyze markets, identify customer needs, and develop effective marketing strategies to achieve business objectives. Explore areas like brand management, digital marketing, consumer behaviour, and market research.

Focus on Practical Skills: Go beyond theory and gain hands-on experience through project work, case studies, and simulations. Work in international teams on real-life marketing challenges faced by companies, developing your skills in problem-solving, creativity, and critical thinking.

International Exposure: Immerse yourself in a diverse and international learning environment with students from over 35 nationalities. The program is taught entirely in English, preparing you for a global career in marketing.

Build Your Network: Benefit from HANZE’s strong industry connections. Gain valuable insights from guest lectures by industry professionals and participate in potential internship opportunities with leading companies.

Develop Valuable Skills: Refine your communication, presentation, negotiation, and teamwork skills. Learn how to effectively analyze data, conduct market research, and utilize digital marketing tools.

This program is ideal for students with a passion for business, creativity, and communication who are interested in the dynamic world of marketing. Graduates emerge as well-rounded marketing professionals, prepared for diverse careers in various fields, including:

• Marketing manager
• Product marketing manager
• Brand manager
• Social media marketing manager
• Content marketing specialist
• Digital marketing specialist
• Market researcher
• Business development manager
• Account manager

HANZE University of Applied Sciences offers a stimulating learning environment with modern facilities, small class sizes, and personalized attention.