Marketing




Tuition

Duration

Admissions Deadline

Location
Profile
Become a marketing mastermind with Munster Technological University’s Bachelor of Business (Honours) in Marketing. This four-year, full-time program equips you with the knowledge, skills, and creativity to thrive in the dynamic world of marketing.
Develop a Marketing Mindset: Gain a comprehensive understanding of marketing principles, consumer behaviour, market research, and marketing analytics. Learn to develop data-driven marketing strategies that effectively reach target audiences and achieve business goals.
Master Marketing Channels: Explore the ever-evolving marketing landscape, from traditional advertising and public relations to digital marketing, social media marketing, and content marketing. Gain proficiency in industry-standard marketing tools and software.
Build Your Creative Edge: Develop your creative thinking skills to craft compelling marketing messages and design engaging brand experiences. Learn to leverage storytelling and visual communication to capture attention and build brand loyalty.
Project-Based Learning: Apply your marketing knowledge and hone your practical skills through engaging projects. Work on real-world marketing campaigns, collaborate with businesses on industry projects, and develop a strong portfolio showcasing your marketing expertise.
Become Business Savvy: Explore the broader business context of marketing. Gain a solid foundation in business management, finance, and accounting principles to understand the financial implications of marketing decisions.
Professional Preparation: Refine your communication, teamwork, and critical thinking skills to excel in the professional world. Learn about career opportunities in marketing, develop your resume and interview skills, and gain valuable insights through potential industry internships.
This program is ideal for students with a passion for business, creativity, and a desire to understand consumer behaviour. Graduates emerge as versatile marketing professionals prepared for diverse careers in various fields, including:
- Marketing management
- Brand management
- Digital marketing specialist
- Social media marketing specialist
- Content marketing specialist
- Market research analyst
- Advertising account executive
- Public relations specialist
- Marketing roles within various industries (e.g., retail, consumer goods, technology)
Notes
The Student Contribution Charge for EU students is €3,000. EU tuition may be covered by the Free Fees Initiative. EU-Nationals, who are repeating a full year of study, must pay tuition fees.
Application deadline for EU students is February 1.
Admissions Requirements
High School Diploma with a minimum GPA of 3.0/4.0 and ACT with a minimum score of 23 or SATS with a minimum score 1140. It is required from applicants to have completed 4 years of English, at least 3 years of Math (4 years recommended) at least 2 years of History/Social Science and a language and at least 2 years of a laboratory science subject (4 years recommended). Specific subjects may be required for entry into certain courses.
Map
Sorry, no records were found. Please adjust your search criteria and try again.
Sorry, unable to load the Maps API.
Related Programs
Additional Information
- Bachelors
Considerations
- Not Required