Media and Communication Management

This six or seven-semester (full-time) program equips you with the knowledge, skills, and creative thinking necessary to thrive in the dynamic world of media and communication.

Navigate the Media Ecosystem: Gain a comprehensive understanding of the media landscape, exploring traditional and digital media channels, communication strategies, and emerging technologies.

Develop a Strategic Mindset: Refine your analytical and critical thinking skills to develop strategic communication plans and manage media campaigns across diverse platforms. Learn to measure success and adapt strategies based on data and audience insights.

Content Creation with a Purpose: Explore storytelling techniques and content creation strategies for various media formats. Develop the ability to craft compelling and engaging content that resonates with specific audiences and achieves defined communication goals.

Integration of Business and Creativity: This program bridges the gap between creativity and business acumen. Learn the fundamentals of marketing, branding, and project management, equipping you to manage media projects effectively and navigate the business side of the media industry.

Project-Based Learning: Solidify your skills through engaging projects that simulate real-world scenarios. Work on case studies, develop communication strategies for mock clients, and participate in collaborative projects that hone your teamwork and communication abilities.

International Focus: The program incorporates an international perspective, preparing you for a globalized career in media and communication. Explore the impact of media on a global scale and potential opportunities for international study experiences.

Industry Connections: Benefit from Macromedia’s strong industry network. Gain valuable insights from guest lectures by industry professionals and explore potential internship opportunities with leading media companies.

Graduates emerge as versatile media and communication professionals prepared for diverse careers in various fields, including:

• Media and communication manager
• Social media marketing specialist
• Content creator
• Public relations specialist
• Marketing communications specialist
• Media planner
• Media buyer
• Event planner
• Media analyst