Protocol, Organization of Events, and Corporate Communication

This unique undergraduate program at Rey Juan Carlos University combines three in-demand specializations: protocol, event organization, and corporate communication. It equips students with the skills and knowledge to excel in a variety of professional settings.

• Protocol: Gain expertise in official ceremonies, etiquette, and formalities for both public and private institutions, as well as national and international contexts. Learn how to navigate complex situations and ensure events run smoothly.
• Event Organization: Develop the ability to plan, manage, and execute all aspects of events, from conferences and product launches to trade shows and galas. This includes budgeting, logistics, vendor selection, marketing, and guest management.
• Corporate Communication: Master the art of crafting and delivering strategic communication plans for corporations. Learn how to manage public relations, build a positive brand image, and effectively communicate with stakeholders.

Graduates of this program will be able to:

• Apply protocol principles to organize all types of events, ceremonies, and official acts.
• Develop and implement comprehensive corporate communication plans.
• Manage public relations strategies, considering all organizational factors.
• Work effectively in a multicultural environment.
• Possess strong organizational and communication skills.